The number of features of a local official account is greater than the ones of an overseas official account, but both have the core WeChat features integrated. It is recommended and also a strong advantage for foreign businesses to register for official accounts because they are now able to promote their brands to billions of WeChat users through this channel, which reduces costs of propagation significantly, raises popularity of the brand by running follower recruitment campaigns and also build up more influential brand images altogether without necessarily having to create a company in China.įeatures of LOCAL VS OVERSEAS Official WeChat Account
#Wechat official account cleanup registration#
WeChat Official Account Registration - Country Selection. Since July 2018, overseas WeChat official accounts are visible to all Chinese mainland users.
The documents required are slightly different depending on the country the company is based. This breakthrough allowed foreign companies to be visible to all Chinese mainland WeChat users therefore allowing them to operate marketing campaigns and business operations directly within the Chinese market. WeChat Official Account Registration - Create a User Account.
But since 2018 this service expended its global range to organizations and people from more than 200 countries and regions allowing international companies who wishes to penetrate the Chinese market to register for an OVERSEAS official account with their foreign business licenses. Until a year ago, only companies with a Chinese business license could actually register for an official LOCAL account. 1- Subscription accounts, which are best suitable for individuals, medias, enterprises, government or other organizations who wishes to build up a strong communication and a management system with their readers by a meaningful way of information propagation.Ģ- Service accounts, which are best suitable for medias, enterprises, government or other organizations who wishes to provide powerful diverse business services and have user management capabilities in order to efficiently implement its businesses with a brand-new official account service platform.ģ- Enterprise accounts (WeChat Work), which are best suitable for companies’ employees who wishes to have business communication separated from their private life by using a set of business features such as internal chat rooms, video conferencing, and resource sharing in addition to the usual chat ones.Īll these types of accounts are registered for free throughout the official WeChat platform and only subscription account can be changed into another type after the initial set up.
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